• ROJAKI
    ROJAKI
    ROJAKI,M.Pd. Guru Bahasa Indonesia di SMAN 2 Sekayu. Aktif sebagai Duta Baca Musi Banyuasin Sumatera Selatan periode 2018-2022. Selain itu.

Be Young Entrepreneur: Innovation Jumputan Fabric Toman Village

February 12, 2019

Gambir is one of Indonesia prime export commodities. South Sumatera is a province which produces latex with the best quality. Gambir plant is grown and produced is located in Toman village Babat Toman sub-district Musi Banyuasin Regency. The society of Toman village still holds the way to maintain gambir as what their ancestors inherited. Changes of production technology in processing gambir, for example the use of gambir leaves grinder and the use of press machine do not automatically eliminate the way of native traditional gambir processing in babat toman.

 

Considering SWOT analysis like: Strength which is gambir plant potency producing natural dyes to produce innovation of society supreme product in Babat toman i.e. innovation of natural dyes of jumputan fabric product. The weakness is traditional processing of gambir latex needs long period of time. This will certainly affect production cost and the price must compete with other products at markets.

Next, Opportunity. Jumputan fabric which is the supreme product of Toman society at markets right now is not maximally promoted and known.

Threats.  Gambir plants are only grown in Toman village which make the plants are still cultivated. Because the plants are very potential to be basic material of jumputan fabric natural dyes to improve society welfare in toman village. The writer is interested in doing training and coaching to the society of toman village to be the young entrepreneur through creative business to create innovation of jumputan fabric (Gambo Muba)with training and coaching process based E-commerce.

 

The purpose of training and coaching based E-commerce is to coach group of jumputan fabric craft men in toman village to achieve better welfare and capacity. Management coaching of this business is e commerce network identification based social media (digital marketing branding) as promotion media and online stores so that spread throughout all society. Welfare of Toman Village society will keep improving after downstream industry that is gambir latex processing as jumputan fabric natural dyes and it becomes a supreme product. On the human resources aspect, there will be skillful laborers absorbed from housewives (marginal community) and group of people with disabilities to be more productive on economic aspect.

The result of this implementation program is jumputan fabric craft men processed by society of toman spread out and able to make promotion media raises sales turnover. Product sales of craft men become spread out and improved as the effort to increase society welfare in Toman Millage, Muba Regency, South Sumatera.

The idea refers to:

1.Road map industry 4.0 that clearly has been inaugurated by the President of Indonesia, Ir.Joko Widodo

2.The result of Independent Center for Strategic and International Studies research institute (2017). The survey stated 25,5% of 17-27 year old complain about the small number of employment.

3.Meanwhile seven out of ten of youth, according to IDN Research Institute survey (2017), next wishing to be entrepreneur because of the small number of employment.

4.Thus, through digital economic development, it is expected that new employment is realized, continued and absorbed by millennials and people with disability in Toman Village.

5.Gambir plants which only grow in Toman Village and with its quality approved by the world, allow the opportunity for young generation and Toman society to keep innovating as technology and free market competition develop

 


Comment